Kalshi and Polymarket Reshape Predictive Analytics in Media and Finance

Kalshi, the prediction market platform, has secured strategic partnerships with CNN and CNBC to integrate real-time event probabilities into news coverage starting in 2026. The deals position Kalshi as a data backbone for election forecasts, economic trends, and breaking news analysis. CNN will leverage the platform under the guidance of chief data analyst Harry Enten, while CNBC plans to feature Kalshi’s insights on flagship programs like *Squawk Box*.

Meanwhile, rival Polymarket is staging a U.S. comeback with a CFTC-compliant app focused on sports predictions. The platform’s relaunch signals growing regulatory acceptance of prediction markets—a sector where Kalshi reported $4.54B in November trading volume. Both companies are accelerating the convergence of finance, media, and speculative analytics.

The moves coincide with Kalshi’s $11B valuation following a $1B funding round, underscoring institutional confidence in predictive markets as a tool for hedging and sentiment analysis. As traditional newsrooms increasingly treat probability data as journalistic infrastructure, these platforms are becoming arbiters of narrative framing in volatile markets.